I'm a branding & product strategist consulting leading lifestyle brands, start-ups and corporations. I analyze and predict market trends helping brands to envision they next product or service. Here to answer questions about branding or market trends.

Victoria Diaz

Hello babe, thanks for sharing your question. (loving your mind openness)

Here the 12 areas of innovation I identify as the need-to-know so you can futureproof your business and prepare for key changes within culture, design and technology.

1.Healing As Habit: healing will be an essential, ongoing concern, as long-term social and environmental challenges cause consumers to focus on recuperative rituals.

2.The Great Indoors: the home will continue to offer a sanctuary space, growing into a wider ecosystem of activities and products – from ‘offline-wear’ to designs that provide protection.

3.Moonshot Thinking: as consumers place their hope in science, there will be a new appetite for moonshot moments. Now is the time for investing in R&D to drive serious brand ambition.

4.Cyborn Again: robots will enter daily life, taking on emotional as well as service focused roles, and posthumanism will make a resurgence culturally and in industry.

5.SuperNature: engineered products, foods and materials will be commercialized to help conserve natural resources, opening up exciting new opportunities.

6.Expanding Outdoors: as consumers spend more time and money on outdoor lifestyles and pursuits, brands across industries will tap in to ‘the outdoor era’.

7.Design Is a Social Practice: growing calls for social equity will put a spotlight on the value of craft practices and social design processes, with input as important as output.

8.Conscious Networks: as global systems are overhauled, technology and design will learn from ancient intelligence and the tangled networks of nature.

9.Collective & Regenerative: brands will take regenerative approaches to sustainability, working collaboratively across industries, and tasking consumers with more responsibility too.

10.The Lifecycle Lifes tyle: emerging models of design will focus on long-term thinking, while products will tap into consumers' cycles - daily, monthly and longerterm- for new anchor moments.

11.Making the Metaverse: virtual worlds will evolve into the metaverse – a shared digital realm that will drive culture and design, enabling new modes of expression and experience.

12.Emotions As Subcultures: consumers' emotional states will be increasingly intersecting and complex, sparking a new creative economy based on specific shared feelings.

Babe, let me know which one of these themes catches your attention the most so in my next newsletter I can expand and tell you more about it.

Thanks for reading my newsletters and being around. I mean it. I really do.

Love,

Victoria

Hello babe, thanks for sharing your question. (loving your mind openness)

Here the 12 areas of innovation I identify as the need-to-know so you can futureproof your business and prepare for key changes within culture, design and technology.

 healing will be an essential, ongoing concern, as long-term social and environmental challenges cause consumers to focus on recuperative rituals.

the home will continue to offer a sanctuary space, growing into a wider ecosystem of activities and products – from ‘offline-wear’ to designs that provide protection.

: as consumers place their hope in science, there will be a new appetite for 

 moments. Now is the time for investing in R&D to drive serious brand ambition.

 robots will enter daily life, taking on emotional as well as service focused roles, and posthumanism will make a resurgence culturally and in industry.

 engineered products, foods and materials will be commercialized to help conserve natural resources, opening up exciting new opportunities.

 as consumers spend more time and money on outdoor lifestyles and pursuits, brands across industries will tap in to ‘the outdoor era’.

 growing calls for social equity will put a spotlight on the value of craft practices and social design processes, with input as important as output.

as global systems are overhauled, technology and design will learn from ancient intelligence and the tangled networks of nature.

brands will take regenerative approaches to sustainability, working collaboratively across industries, and tasking consumers with more responsibility too.

 emerging models of design will focus on long-term thinking, while products will tap into consumers' cycles - daily, monthly and longerterm- for new anchor moments.

 virtual worlds will evolve into the metaverse – a shared digital realm that will drive culture and design, enabling new modes of expression and experience.

consumers' emotional states will be increasingly intersecting and complex, sparking a new creative economy based on specific shared feelings.

Babe, let me know which one of these themes catches your attention the most so in my next newsletter I can expand and tell you more about it.

Thanks for reading my newsletters and being around. I mean it. I really do.

I kinda love reading trend-forecasts but I think it's because I'm kinda anxious about the future and how my brand should evolve. Please help :-)

Victoria Diaz

How to futureproof my brand?