Product strategist helping brands like Urban Outfitters, Miu Miu, Loewe & Acne Studios shape what’s next. I read culture, spot shifts, and turn them into future products, stories & experiences. Ask me anything on trends, branding, or product vision 👀

Victoria Diaz

OMG, feel you sister!

I'll go straight to the point, here a few ideas:

Get rid of small dick energy: Yes, the world is overstimulated with tones of visual information. Sooo? The world is full of great songs but I'd encourage you to compose yet a new one. Your ideas and aesthetic perspective is valuable, it doesn't matter how many other voices there are out there :-) Be the honey: Contacting brands via DM/mailing can be frustrating but it is one of the tools you can use. Another is to be so loud they find you. By this I mean you create content, you are so visible that clients find you.Think fashion beyond fashion brands: Partner with local music collectives and creatives to style or design their aesthetics for shows, albums, tours or soundtrack campaigns. Enlisting local talent will help position your profile as culturally relevant, which will be a key marketing KPI for 2025. Create room for diverse talent both internally and externally. Be sure to include international voices whenever possible. Listen to community and independent radio stations to discover new talent and uncover new music genres. Fashion is not only a look-book or a fashion editorial. Fashion is music, cinema, windows, food, festivals, online games...Create value: financial nihilism is driving young people to purchase exclusive and rare fashion items as micro-investments (Sotheby’s saw a record 35% YoY increase in buyers aged 20 and under. In Europe, 15% of Gen Z invest in luxury fashion and exclusive streetwear. With niche to become the norm in 2025, early adopters will seek new, unique aesthetics on products. Help brands to find the right visual language for their identities and product communication to catch the eye of Gen-Z collectors. Help brands to explain their value.Become the water ma' friend (with Bruce Lee's voice): fashion brands are run by people. If the brand is young, these people are trying to find themselves while making money to survive. If the brand is older they try to respond to the "heritage" of the brand. So if you approach a company don't try to impose your own taste or nowness if they are not about it (or then create your own brand). Study the client, study who they are, their product, study everything about them and then create something exclusively for them: 100% customized. They will be more likely to hear you if they notice you know who they are. Remember: it's not about you. It's about them (the client-the customer). Also study their audience, perhaps you'll know more than them so you'll become their guru, a person they trust because they don't have time to "study" themselves or the market.Go for "Narrow": "Open minded" clients/brands/companies aren't that reliable because their strategies become border-less, vague for all and for none. It means that the say yes to everything while they loose the focus on who they are. They will end up confused and confusing you. "Narrow minded" company leaders are sometimes the best :-) You can always bring innovation to a clear path.Be a cultural curator: combat content overload and build a strong brand zeitgeist by directing your consumers to the creatives and content that your brand represents. Align with relevant niche fandoms by using psychographics to identify the super fans you should align with, and commit to engaging with them for the long term.

Babe, I hope my "advice"  was somehow useful, and thanks for your patience. I'm here for you if you have more questions or you simply need someone who listens.

Love,

Victoria 

I'll go straight to the point, here a few ideas:

Babe, I hope my "advice"  was somehow useful, and thanks for your patience. I'm here for you if you have more questions or you simply need someone who listens.

Nowadays fashion campaigns and editorial world seems overstimulated with visual information, and getting a client interested via cold mailing or pitching via DM feels the slowest possible path? What would you advise for a visual creator who aims to create an produce campaigns for open minded fashion brands? Thank you! 

Victoria Diaz

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