I'm a branding & product strategist consulting leading lifestyle brands, start-ups and corporations. I analyze and predict market trends helping brands to envision they next product or service. Here to answer questions about branding or market trends.

Victoria Diaz

Hej! Thanks for your trust and being an active member of my community and content. It means heaven to me.

About my sources for trend analysis:

 For fashion and Interior trends I separate my sources in two groups:  one is what I call "Classic Sources" and the second group I call "Core Sources".

Among my "Classic Sources" I can mention:Pantone color libraries, WGSN, Euromonitor, Edited, Comparables.ai and SalesForce Marketing Cloud (their stats are gold)

Although my "Classic Sources" are super trusted data platforms, my favorite to dig-deep sources still are what I call my "Core Sources". These are less obvious yet very organic sources I monitor daily:  for example Tumblr (best social media to monitor emerging trends), Combyne (where you can track in real time what outfits gen-z's are attracted to wear), Pinterest analytics, Social Blade (for Youtube, Twitch & X trend topics),The Global Wellness Institute for wellness trends... and countless digital media platforms.

To recognize and acknowledge the humanity and individuality of consumers is perhaps the most important to create a trustful trend report therefore to analyze forums, organic comments, polls and reviews will help you to dig-deep and identify collective "moods". To interview brand funders and hear their daily challenges is another exceptional source for organic data that has helped me to have 360  industry's understanding.

In times when "the algorithm" controls and manipulates so much mainstream data sources, to look beyond established fashion, music and cultural capitals has helped me to discover emerging trends. From local arts networks and micro communities whether they be based in physical locations or digital worlds. Also consider how hyperlocal consumer sentiment can be felt across multiple markets and find common/global trends. Study fashion and marketing history it also helps to understand repeating patterns and successful trend prediction.

Babe, I hope I answered you question and looking forward to meeting you soon in my next newsletter :-)

Love,

Victoria

Hej! Thanks for your trust and being an active member of my community and content. It means heaven to me.

 For fashion and Interior trends I separate my sources in two groups:  one is what I call "

Although my "Classic Sources" are super trusted data platforms, my favorite to dig-deep sources still are what I call my "Core Sources". These are less obvious yet very organic sources I monitor daily:  for example Tumblr (best social media to monitor emerging trends), 

 (where you can track in real time what outfits gen-z's are attracted to wear), Pinterest analytics, Social Blade (for Youtube, Twitch & X trend topics),

 for wellness trends... and countless digital media platforms.

To recognize and acknowledge the humanity and individuality of consumers is perhaps the most important to create a trustful trend report

 therefore to analyze forums, organic comments, polls and reviews will help you to dig-deep and identify collective "moods". 

To interview brand funders and hear their daily challenges is another exceptional source for organic data that has helped me to have 360  industry's understanding.

In times when "the algorithm" controls and manipulates so much mainstream data sources, to look beyond established fashion, music and cultural capitals has helped me to discover emerging trends. From local arts networks and micro communities whether they be based in physical locations or digital worlds. Also consider how hyperlocal consumer sentiment can be felt across multiple markets and find common/global trends. Study fashion and marketing history it also helps to understand repeating patterns and successful trend prediction.

Babe, I hope I answered you question and looking forward to meeting you soon in my next newsletter :-)

Hi, Victoria, I am so inspired by you. How you see the world trends and colors. Maybe you can tell more of where do you search for the inspiration and information for the topics of your seminars and newsletters, out of curiosity i would like to dive deep in different topics but no clue where to start or search for info?  Thanks a lot xx

Victoria Diaz

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Victoria Diaz