I'm a branding & product strategist consulting leading lifestyle brands, start-ups and corporations. I analyze and predict market trends helping brands to envision they next product or service. Here to answer questions about branding or market trends.

Victoria Diaz

Hi babe! thanks for submitting your question, I think many people can reflect 🪞

Here my two comments around your question:

Is it possible that you are what we call a "serial founder", meaning you are a person who enjoys the process of funding from scratch and going all the way through problems and once the company starts doing well you become bored? Or is it that through the process of trying to make things work you did the needed concessions and changed your product/services so much that now you don't like your own product anymore?

Or are you the "fuck normal, I want magic" meaning that when a job becomes less of problematic you start to feel less challenged because you love the challenge of starting businesses more than the "normal" journey of navigating everyday growth?

Well, in any case here's my recommendation:

If you started to loose brandmance (the romance we sometimes feel for brands) with your own company you can then take the chance and sell it well to then start a new business capitalizing on the cash-flow you earned. Before starting a new company I recommend you to spend 3-6 months  just traveling or doing nothing (you know, doing nothing is quite a lot). This "sabbatical" period will prevent you from "burning out" and having some valuable perspective. 

Babe, I hope my comments helped you in way or the other,

Love,

Victoria

Hi babe! thanks for submitting your question, I think many people can reflect 🪞

Here my two comments around your question:

Is it possible that you are what we call a "serial founder", meaning you are a person who enjoys the process of funding from scratch and going all the way through problems and once the company starts doing well you become bored? Or is it that through the process of trying to make things work you did the needed concessions and changed your product/services so much that now you don't like your own product anymore?

Or are you the "fuck normal, I want magic" meaning that when a job becomes less of problematic you start to feel less challenged because you love the challenge of starting businesses more than the "normal" journey of navigating everyday growth?

Well, in any case here's my recommendation:

If you started to loose brandmance (the romance we sometimes feel for brands) with your own company you can then take the chance and sell it well to then start a new business capitalizing on the cash-flow you earned. Before starting a new company I recommend you to spend 3-6 months  just traveling or doing nothing (you know, doing nothing is quite a lot). This "sabbatical" period will prevent you from "burning out" and having some valuable perspective. 

Babe, I hope my comments helped you in way or the other,

Lost kiddo needs your help: I built a lil jewelry company from scratch. I went through everything (literally), after 6 years being the designer, marketing and production manager I managed to actually become profitable. Now that my company is finally profitable (100K py) I feel tired of it and not "in love" with it anymore. Should I sell it now that at least numbers are ok? 

Victoria Diaz

Should I sell my company? I'm not in love with it anymore :-(