Product strategist helping brands like Urban Outfitters, Miu Miu, Loewe & Acne Studios shape what’s next. I read culture, spot shifts, and turn them into future products, stories & experiences. Ask me anything on trends, branding, or product vision 👀

Victoria Diaz

Babe, thanks for submitting your question and the opportunity to create a dialogue. Well, what am I obsessed about? I know the word obsession has bad connotations for some people but not me. I love when something obsesses me. Whenever I'm obsessed with something my ADHD and procrastination disappear, I get so fucking focused and productive. Obsession leads me to far-thinking & deep-thinking two of my fav mental states. Besides Led Zeppelin's music (playing almost on repeat)ere in short my last 30 days obsessions:

You. Seriously, you are my obsession. I'm kinda transiting from Me to Us rn. Believing community is so much more relevant than anything else. Becoming part of Perch is a lil step forward to engage more and more with you because building a community of designers and entrepreneurs is my main obsession at the moment. This is not just a Q&A section , I see this as a space where we can build dialogue and I can be useful to your project. To have deeper conversations regarding trends is my obsession rn.

Weirdness. It took me a while to fully understand that weirdness is perhaps the most relevant aspect in branding rn. I know, you are going to ask me ok, but what is weird? My answer is: weird is the unexpected, the expressive, the flawed and authentic. Weird is human. Weird is good for business. Without weirdness there's not differentiation, no disruption no brand-and-consumer intimacy, and without brand intimacy, why even to build a brand? No? When we show our weird, we connect with out customers intimately and this alchemy brand culture happens. 

Working with impressive and fascinating brands like Acne Studios, Loewe or Danone my whole obsession is to design product strategies with weirdness as main element of evolution and engagement. I urge my clients to find their weird. I search for the weird 24/7 in order to help them to build brand intimacy and creative statements.

Babe, thanks for submitting your question and the opportunity to create a dialogue. Well, what am I obsessed about? I know the word 

 has bad connotations for some people but not me. I love when something obsesses me. Whenever I'm 

 with something my ADHD and procrastination disappear, I get so fucking focused and productive. Obsession leads me to far-thinking & deep-thinking two of my fav mental states. Besides Led Zeppelin's music (playing almost on repeat)ere in short my last 30 days obsessions:

. Seriously, you are my obsession. I'm kinda transiting from 

. Believing community is so much more relevant than anything else. Becoming part of Perch is a lil step forward to engage more and more with you because building a community of designers and entrepreneurs is my main obsession at the moment. This is not just a Q&A section , I see this as a space where we can build dialogue and I can be useful to your project. To have deeper conversations regarding trends is my obsession rn.

. It took me a while to fully understand that 

 is perhaps the most relevant aspect in branding rn. I know, you are going to ask me 

 My answer is: weird is the unexpected, the expressive, the flawed and authentic. Weird is human. Weird is good for business. Without weirdness there's not differentiation, no disruption no brand-and-consumer intimacy, and without brand intimacy, why even to build a brand? No? When we show our weird, we connect with out customers intimately and this alchemy brand culture happens. 

Working with impressive and fascinating brands like Acne Studios, Loewe or Danone my whole obsession is to design product strategies with weirdness as main element of evolution and engagement. I urge my clients to find their weird. I search for the weird 24/7 in order to help them to build brand intimacy and creative statements.

Victoria Diaz

What are you obsessed about at the moment?

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Victoria Diaz