I'm a branding & product strategist consulting leading lifestyle brands, start-ups and corporations. I analyze and predict market trends helping brands to envision they next product or service. Here to answer questions about branding or market trends.

Victoria Diaz

Hello babe, thank you bids for submitting your question, just like that this is my first Perch Q&A. Yey! here I go with my answer 👇

Market trends never grow only in one direction. Before deciding if you either wanna go clean metal or baroque stones think of your brand's or store identity first. With jewelry (or accessories in general) designers and retailers have always to envision customer's full look. Don't see isolated items of jewelry, imagine your costume's outfits and how your designs will blend with their lifestyles.  

With that said I want to share a few facts that might inspire your next actions (if you are a designer or retailer in the jewelry category). Analyzing global jewelry YoY sales we see that earrings and necklaces dominate S/S 24 drops over other categories. The reason? selfies! Earrings and necklaces are the most visible jewelry items in the frame of a selfie. Might sound surreal but digital content creation is shaping product assortment in ways we need to start understanding before we plan our product strategy.

Also statement pieces continue to grow in demand and customer attention. From festival jewelry to alien-like pieces this trend is influenced by synthetic creativity or content creating for social media. This trend also is quite inspiring from a material perspective since this theme explores notions of censorial, interactive and phygital design. From digital printing to light, candy-like resins, from coated metals to esoteric crystals. Go bold. Current social media content analysis show that people grow onto anti-perfectionist and anti-curated sentiments, as well as multiple aesthetic  identities and chaotic pairings in design. Focus on dressed-up jewels and include natural pearls. Add a vintage aesthetic to contemporary items by using decorative details and hardware inspired by different eras.

I'm adding this Marni inspiration where we see a bold mix of materials, epochs references and techniques all in one look. Looking futuristic huh?

 

Hello babe, thank you bids for submitting your question, just like that this is my first Perch Q&A. Yey! here I go with my answer 👇

Market trends never grow only in one direction. Before deciding if you either wanna go clean metal or baroque stones think of your brand's or store identity first. With jewelry (or accessories in general) designers and retailers have always to envision customer's full look. Don't see isolated items of jewelry, imagine your costume's outfits and how your designs will blend with their lifestyles.  

With that said I want to share a few facts that might inspire your next actions (if you are a designer or retailer in the jewelry category). Analyzing global jewelry YoY sales we see that earrings and necklaces dominate S/S 24 drops over other categories. The reason? selfies! Earrings and necklaces are the most visible jewelry items in the frame of a selfie. Might sound surreal but digital content creation is shaping product assortment in ways we need to start understanding before we plan our product strategy.

Also statement pieces continue to grow in demand and customer attention. From festival jewelry to alien-like pieces this trend is influenced by synthetic creativity or content creating for social media. This trend also is quite inspiring from a material perspective since this theme explores notions of censorial, interactive and phygital design. From digital printing to light, candy-like resins, from coated metals to esoteric crystals. Go bold. Current social media content analysis show that people grow onto anti-perfectionist and anti-curated sentiments, as well as multiple aesthetic  identities

and chaotic pairings in design. Focus on dressed-up jewels and include natural pearls. Add a vintage aesthetic to contemporary items by using decorative details and hardware inspired by different eras.

I'm adding this Marni inspiration where we see a bold mix of materials, epochs references and techniques all in one look. Looking futuristic huh?

Victoria Diaz

What jewellery would look like in 1-5yrs? Is it bulky or minimalistic? Plain metal or with stones?

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Victoria Diaz